Why set up where your prospects come from?

Setting up your prospects' origins in your CRM lets you identify the most effective channels (social media, emailing, trade shows, etc.) to optimize your marketing spend and tailor your approach to where they come from.

It's also a key tool to measure the ROI of your actions and adapt your strategy in real time, by focusing on what really converts.

How to assign an origin to a prospect?

When you create a contact, or when you edit it, you can add how you met this contact (Origin field).

Add an "origin" question to a contact form

In the Contact forms menu, you can create or edit a contact form that includes a question about where the prospect heard about you, and decide whether your prospect must answer it or not.

To do this, in the form's Questions tab, click Add a question, then choose Origin in the Other group. The question is added with a default label that you can change, and you can make it mandatory.

Set up the possible origins of your prospects

Fotostudio offers a default list of typical origins.

You can change this list to add the origins you want to track. To do this, go to the Contacts > Settings > Prospect origins menu.

There, you can add (Add a source button), edit or delete the origins of your choice.

The share of each origin is shown on its line. You can reorder the list with drag and drop: this is the order offered in your forms.

Updated on: 04/11/2026