What's the point of configuring your lead sources?

Configuring your lead sources in your CRM allows you to identify the most effective channels (social media, email, trade shows, etc.) to optimize your marketing investments and personalize your approach based on their origin.

It's also a key tool to measure the ROI of your actions and adapt your strategy in real-time by targeting what really converts.

How to assign a source to a lead?

When creating a contact, or by editing it, you can add how you met this contact.

Adding a "source" field to a contact form

In the Contact Form menu, you can create or edit a contact form that contains a Source field and decide whether your lead must fill it in or not:

To do this, click on Add a field, then fill in the label, and choose the field type "Source"

Configuring possible lead sources

Fotostudio offers a list of default source types.

You can modify this list to add sources you want to track. To do this, go to the menu Contact > Settings > Source:

This way, you can add, edit or delete the sources of your choice.

A chart also allows you to view the distribution of your leads by source:

Updated on: 11/05/2026