The Fotostudio Loyalty module is powerful, but to make it work at its best, it’s important to set it up gradually and follow a few best practices. Here’s a step-by-step approach to get the most out of the system.

🚀 At Launch

Start simple: activate only points per payment. For example, €1 spent = 1 point.

Create a few reward tiers so your clients can quickly see the benefits:

• 100 points → €10
• 500 points → €50
• 1000 points → €100

If you already have loyal clients, run a recalculation over the past 6–12 months to reward their past loyalty.

Don’t forget to communicate: send an email to your clients announcing the program and explaining how they can earn points and unlock rewards.

💎 After a Few Weeks

Once the module is launched and you’ve observed initial feedback:

• Add points per session to reward loyalty beyond payments.
• Activate referrals and share referral codes with your best clients to encourage word-of-mouth.
• Analyze the leaderboard to spot your ambassadors and most engaged clients.
• Customize VIP rewards for high tiers (e.g., 2000 points or more) to motivate clients to keep earning points.

🎪 Going Further

To boost engagement and make the program more fun:

• Special events: double points for 1 month to encourage bookings.
• Challenges: for example, "Refer 3 friends = 100 points bonus" (manual attribution).
• Exclusive rewards: offer VIP sessions, behind-the-scenes experiences, or special meet-ups.
• Segmentation: personally reach out to clients close to a reward tier (“Only 20 points away from unlocking €50!”).

📊 Key Metrics to Monitor

Go to Contacts > Loyalty to track performance:

• 📈 Active members: number of clients with at least 1 point.
• 💰 Total points distributed: overall engagement volume.
• 👥 Number of referrals: word-of-mouth effectiveness.
• 🎁 Rewards claimed: conversion rate and client satisfaction.
• 🏆 Top clients: identify VIPs to maintain a privileged relationship.

For more info: Understanding and using the loyalty ranking

🎨 Communication Ideas

Program Announcement Email

Objet : 🎁 New: Earn points at every session!

Hi [First Name],

Great news! I’m launching my loyalty program today to thank you for your trust.

🎯 How it works:
✅ €1 spent = 1 point
✅ Each completed session = 50 bonus points
✅ Refer a friend = 30 points

🎁 Your rewards:
• 100 points = €10
• 500 points = €50
• 1000 points = €100

💚 Good news: I’ve calculated your points from past purchases, so you start with [X] points!

See you soon,
[Your signature]

Facebook/Instagram Post

🎉 NEW: Loyalty Program 🎉

Because YOU are at the heart of my business, I’m launching my loyalty program!

💎 Earn points at every session
🎁 Unlock exclusive rewards
👥 Refer your friends and earn even more

All details via email 💌

#loyalty #photographer #thankyou #reward

Updated on: 27/10/2025