This article is also available in:

How to set up multiple visual identities?

If you run several activities under the same company, you can easily manage them in Fotostudio with visual identities.
You can also use different identities if you want to customize the client interface depending on the type of photo service.

Set up your main identity

Your main identity's details are set up in My account > My profile and My account > My company.

Create a secondary visual identity

In My account > My brand, open the menu at the top right (it shows the name of the current identity) and choose Add an identity.
When you create it, you can choose a name, an email address and a website.

Identities menu open at the top right of My account > My brand

⚠️ Warning: communications are always sent from the email address configured in Fotostudio. The address set in your visual identity is used in the identity's signature and as the reply-to in the email header. So when your client clicks "Reply", the reply goes to this address. However, not all email clients support this option.

To switch from one identity to another, choose it in that same menu at the top right. Then, for each identity, you can set up in the sections of My brand:

the brand (logo, colours, font)
the client area (including its style, Clean or Classic) and the client dashboard
the email design
the signature

Your changes show up straight away in the preview on the right. Click Save in the bar at the bottom of the screen to keep them.

Brand

Here you can set the identity's brand: the logo (ideally a PNG with a transparent background, at least 400 px wide) and the primary colour used in the client interface, emails and documents.

You can also set a secondary colour, which you will find in the Fotostudio text editor, as well as the font used in the client area and in your PDF documents.

Client area and client dashboard

You can customize the client interface for each visual identity, for example if you run different activities or want a different design for your different shoots.
A new identity takes the client area style of your main identity (Clean or Classic). You can then change it in the Client area section.
More info on setting up the client interface in this article: The client interface

Emails

Here you can set the design of your emails and the signature to use.

Email design

You can select the font to use in your emails and turn on the "Email design (colored background + logo)" option.
If you turn this option on, your emails will reflect your brand: the background colour will be your primary colour and the text will sit in a centered white frame, with your logo at the top of this frame.
Otherwise, your emails will be plain text on a white background.

You can also set the background and text colours, as well as the button style (colour, rounding, size).

Signature

You can also set the signature to use for the visual identity, choosing between a predefined template or your own custom signature.
More info in this article: Customize your email signature

Updated on: 30/10/2026

Was this article helpful?

Thank you!